About

Founder Lisa Nichols started this brand as a way to embrace the adventurous lifestyle she loves. Lisa grew up as the youngest of 3 children. Between her dad and two older brothers, she learned quickly what it meant to keep up with the boys. She attributes the character, grit, and confidence to get out there and compete with the guys to them always encouraging her that she could do whatever she put her mind to.

 

Throughout her life, Lisa has loved riding dirt bikes, snowboarding, 4-wheeling, camping, hiking, and bouldering! She loves a life lived outdoors and pushing herself to be in her element. Tomboy At Heart encourages you to BE IN YOUR ELEMENT. We want to be there when you define what that means.